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Chapter 1: The Most Expensive Mistakes Are Quiet

The most expensive mistakes in business are rarely caused by bad strategy. They are caused by bad data.

The most expensive mistakes in business are rarely caused by bad strategy, incompetent people, or poor leadership. They are caused by something much quieter. Something that sits in the background. Something nobody notices until it is too late.

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Serious Sonali

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Serious Sonali

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Data scientist by day, curious soul by nature. I’m fascinated by astrology, Reiki, psychology, human behaviour, relationships and everything that makes us who we are. I write, I observe, I overthink, and occasionally I disappear into my own little world.

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